Small-Town Founders Ritesh and Vikram Shine at Startup Awards
Ritesh Agarwal and Vikram Sharma, co-founders of Lime Jhatka, have been honored recently with the Startup Award at an event celebrating New Age Startups in Indore, Madhya Pradesh. This recognition was presented by the Honourable Minister of Civil Aviation, Shri Kinjarapu Rammohan Naidu.
The journey of Lime Jhatka began with a personal mission. Ritesh and Vikram, hailing from small towns in Bengal, wanted to provide a healthier alternative to traditional sodas. They launched Lime Jhatka just before the onset of the Covid-19 pandemic.
The pandemic brought unexpected challenges, including market closures and rising costs. However, the duo persisted and restructured their strategy, focusing on ethnic Indian drinks and targeting the eastern states. Their efforts paid off, with Lime Jhatka achieving record-breaking sales and a growing presence in new markets.
Lime Jhatka's unique blend of Indian spices and herbs sets it apart in the competitive soft drinks segment. The brand has earned the trust and loyalty of consumers, with repeat orders exceeding 60% even in newly launched markets.
Ritesh and Vikram's success story is a testament to the power of vision and determination. Coming from small towns in Bengal, they have shown that big dreams can emerge from modest beginnings. Their journey highlights the importance of dedication and grit in transforming aspirations into reality.
