Delhi polls: Parties go tech-savvy, use AI for creative ads, sharp jibes

With Assembly elections in Delhi due in February, political parties are using Artificial Intelligence to churn out creative ads and visuals -- projecting their leaders as heroes and targeting rivals with sharp jibes. From calling its supremo Arvind Kejriwal the "GOAT" (Greatest of All Time) to portraying him as "Delhi ka Beta" (Son of Delhi), the ruling Aam Aadmi Party (AAP) is creatively leveraging Artificial Intelligence (AI) in its campaigns. On the other hand, the BJP is labelling Kejriwal as the "Original Mahathag" (master conman) in AI-generated videos and posters. In one instance, a scene from Amitabh Bachchan's movie "Baghban", which depicts parents enduring neglect from their children despite their sacrifices, was modified with AI to feature Kejriwal, emphasising that "Delhi ka Beta" will never abandon the people. Delhi BJP's X handle also has multiple ad clips, including videos featuring Kejriwal and Chief Minister Atishi. In one such video, Atishi is shown praising Kejr